The Potential of Generative AI in the Financial Sector :


Companies are searching for strategies to stay one step ahead of the competition and grow their market share as the financial services sector continues to change. Utilizing the capabilities of generative AI is one method to do this. Advanced artificial intelligence known as "generative AI" can produce content from scratch, relieving businesses of the need for manual labor and allowing them to concentrate on their core competencies. As a pioneer in digital transformation, Perficient is dedicated to assisting clients in the financial services industry in integrating generative AI into their operations to improve processes in every department. We are here to enable the integration of Generative AI as seamlessly as feasible because we are aware of the complexity of the sector.


Our collaboration with Writer, an enterprise-grade generative AI platform, allows us to assist our clients in creating customized, compliant material more quickly than ever. The Writer API benefits our clients by enabling them to access their own customized applications and fine-tuned models. The output is generated while taking into account a variety of factors, including fact checking, word and character length, and brand voice. Without having to create your own internal Machine Learning and Natural Language Processing team or application layer, this generative AI is ready for at-scale enterprise use cases.



By utilizing Writer's style guide and terminology features, Perficient also assists clients in developing a single, consistent voice across their product line. They can enable everyone to use the language that sets them apart in a cutthroat business with the API and Figma plugin. We also give our clients the ability to effectively incorporate disclosures into their sales and marketing while adhering to tight compliance guidelines by using Writer's snippets.



Cases of Use : 


With implementations at numerous big financial sector businesses, including Charles Schwab, Vanguard, Intuit, and many more, Writer is the most adaptable generative AI platform for banking, asset and wealth management, and insurance companies. Perficient can assist in providing solutions that can revolutionize your business.


BANKING : 


  • Delivering customized and targeted advertising can help cross-selling and client acquisition efforts through linked banking.


  • With the use of AI-powered document production, you can easily create new papers utilizing current data and content, increasing operational efficiency and enabling quick scaling.


ASSET Management and Wallet : 


  • Use AI-generated executive summaries and market summaries to quickly and efficiently extract the most important insights and takeaways from lengthy written or audiovisual content.


  • To hasten the implementation of ground-breaking ideas into action, streamline every step of the process, from ideation and outlining to drafting and revisions.



INSURANCE : 


  • Create engaging content using sound knowledge management techniques to boost internal communication and customer interactions.


  • Establishing a centralized, trustworthy platform for regulatory disclosures will increase customer trust and reduce potential risks by ensuring openness.


A Different Approach for Regulated Sectors : 


At Perficient, we are aware of the value of security in the financial services sector. Since some platforms expressly advise against sharing or entering sensitive data, many leaders in highly regulated businesses are wary about generative artificial intelligence. Financial service organizations should not use these platforms, however there are alternatives that will safeguard your customers' data. We make sure that our clients' data is analyzed briefly so that writers cannot acquire or utilize the data they update or provide. Because Writer complies with the most recent privacy and security regulations, our clients can create secure consumer experiences at scale with assurance.


Perficient is available to assist companies in the financial services industry in maximizing the potential of generative AI to grow their market share. AI may support your company's innovation efforts by facilitating personalized communication, legal governance, and compliance, as well as other business-related activities.


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